t’s all about transforming brands into a new circular model – this isn’t an overnight process but we all need to start somewhere. The fashion industry needs to take responsibility for their environmental and social impact. This is ethically the right thing to do but it is also something that is becoming more important for consumers.
WHAT IS MEANT BY A CIRCULAR MODEL?
What we mean by the circular model, or closing the loop, is considering the impact our product has once our customer no longer has a use for it. All too often items are discarded after use as waste and eventually end-up in incinerators or landfills. In a circular economy, brands will reuse and recycle all materials – eliminating waste and pollution to help support environmental regeneration in a “circular model”. There are lots of elements in this: ensuring clothes are durable not disposable with high quality, responsible materials; caring better for our clothes and normalising repairing rather than replacing; creating more opportunities for reselling, repurposing and recycling, to name a few. This kind of shift will take time and a collective effort from the fashion industry and consumers as a whole. But it is absolutely necessary that we all do what we can, even starting with small steps.
WHY ARE YOU EXCITED TO PARTNER WITH LONDON SOCK COMPANY?
Both London Sock Company and The Reclaimery share a vision of making a positive impact on the environment and taking an important step towards reducing waste. We decided to join forces because of our shared values for responsible fashion and our commitment to reducing product waste and, ultimately, closing the loop.
Not only will we be helping LSC make vital items that will be distributed to the homeless, but we are supporting and creating paid opportunities for vulnerable communities here in London. The Sock Amnesty campaign is a small step towards achieving a circular economy in the fashion industry, it’s the little things like this – the small steps taken together – that have the power to make a big difference. Please keep sending in your unwanted socks so we can make as big an impact as possibe.