WHY DO YOU THINK IT IS MORE IMPORTANT THAN EVER THAT THE FASHION INDUSTRY LOOKS TOWARDS REPURPOSING AND A CIRCULAR MODEL?

Currently, there is far too much overproduction creating unnecessary waste and greenhouse emissions. The fashion industry is responsible for 10% of annual global carbon emissions – that is more than all international flights and maritime shipping combined. At the current pace, the fashion industry’s greenhouse gas emissions will surge by more than 50% by 2030.

The most effective way to reduce waste is to not create it in the first place. Making a new product requires a lot of material and energy. Repurposing is one of the most effective ways to save natural resources and protecting the environment.

As you can see, it is so important that the fashion industry adopts a circular model and takes responsibility for the waste it produces. At the same time, there is also a social responsibility to make sure the industry’s employees receive fair pay and opportunities.

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What I love about this brand is that we're creating pieces that are worn over and over. It's not about seasons and we don't work to trends.

Ebony Eagles
Auguste's Head Designer & Creative Director