The Reclaimery’s Pledge This Black Friday

It signals extravagant shopping sprees for fast fashion aficionados- The Reclaimery is transforming shopping habits this Black Friday 


The Reclaimery pledges this Black Friday to continue serving the circular fashion economy, whether it is reaching out to big brands pushing for collaborations, going on to educate and open up consumers to the world of circular fashion, or helping communities by teaching them the art of craftsmanship which can enable them to create a whole new wardrobe with tools provided to them by the Reclaimery. The success of our Denim Amnesty campaign reiterated that the time has never been better to speak up about options a large number of consumers are unaware of when it comes to throwing away old clothes. As many are familiar with the use of charity shops to drop off old clothes, The Reclaimery does the same by taking your old garments off your hands but goes that extra mile and gives back to you with a brand new garment.


When Black Friday rolls around, the importance and significance of companies like The Reclaimery in today's fashion climate are reiterated now more than ever. With only a month and a half left of the year, it is never too late to transform one garment, even if you have shopped from fast-fashion giants all year round. One garment alone can take up to two hundred years to decompose in landfill according to RoadRunnerRecycling. This shocking statistic alone should be a wake-up call for individuals who are inclined to spend big and shop fast the minute black Friday comes around, especially when most of the time the clothes purchased in the month ahead don't ever see the outside world after being worn a couple of times. 


Reclaiming your wardrobe is much easier than individuals realise. Whether it is simply chopping off the bottom and sleeves of a dress that no longer fits and turning it into a vest stop. Perhaps it is stitching over pieces of patterned print over holes in your favourite pair of jeans, there are so many little acts of service we, as consumers, can give back to our wardrobe and the planet which won't go on to affect our wallets or the environment in the long run.  Our co-creation desks situated all across London help individuals unlock creative visions and sparks they never even knew they had within them. The personable aspect of these desks stitch a personal legacy into old garments, renewing memories and preventing two hundred years of decomposition in the long run. 




The fashion industry is responsible for 20% of global waste water according to Earth Organisation. This is the reason why conversations surrounding reclaiming and re-wearing clothes that have been upcycled need to be had now more than ever. The Reclaimery is not going to be a part of this stat, and it is there to remind consumers that they don't need to be a part of it as well if they think eco-consciously and fashion-forward. Black Friday is around the corner, let's make it better for the planet this time round. 




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What I love about this brand is that we're creating pieces that are worn over and over. It's not about seasons and we don't work to trends.

Ebony Eagles
Auguste's Head Designer & Creative Director